We create identities that evolve with culture, stay in people's minds, and solve everyday problems.
We are an independent design office with over 6 years of experience.
Our approach is practical: strategy driven, culture aware, user CENTRED and research-based.
You are not for everyone. Neither are we.
Our mission
Help brands stand out and connect with the people who truly matter in a market where everything looks the same.
Our philosophy
Design is intelligence made visible.
We observe cultural shifts and human behavior to create brands that resonate beyond trends.
People connect with people. We ask uncomfortable questions, challenge the expected, and chase truth over formulas.
Capabilities
Brand Strategy
Brand Consultancy
Identity
Naming
Visual Systems & Guidelines
Graphic Design
Editorial Design
Web Design & UI/UX
Social Media & Paid Media
Brand Consultancy
Identity
Naming
Visual Systems & Guidelines
Graphic Design
Editorial Design
Web Design & UI/UX
Social Media & Paid Media
NORMA ZAMAR
Founder & Creative Strategist
BFA in Graphic Design, specialized in Editorial Design - Universidad de Palermo.
Obsessive, meticulous, high standards. Conceptual mind with editorial precision. Believes differences make the world better. Minimalism is simplicity, not boredom. Everything needs intention and a point of view. Chases substance over trends. Driven by meaning in a repetitive world.
LELE Starópoli
Brand Growth Strategist
Bachelor of Arts in Communication Sciences — Universidad de San Andrés.
Strategic mind. Obsessed with clarity, coherence, and purpose. Connects creativity with business growth. Believes every touchpoint is an opportunity to build trust. Sees design as a language, not decoration. Advocates for creativity that aligns with strategy and scales through intention.
Building a world where authenticity is the standard and differences are celebrated.